Richard Socher,  former chief scientist at Salesforce, who helped build the Einstein artificial intelligence platform, on December 8, 2020, he announced the launch of the new you.com search engine, which will become an alternative to Google.

«We are building you.com. You can already go to it today. And it’s a trusted search engine. We want to work on having more click trust and less clickbait on the internet», – he said. He added that in addition to trust, he wants it to be built on kindness and facts, three worthy but difficult goals to achieve.

He said that there were several major issues that led him and his co-founders to build a new search tool. For starters, he says that there is too much information and nobody can possibly process it all. What’s more, as you find this information, it’s impossible to know what you can trust as accurate, and he believes that issue is having a major impact on society at large. Finally, as we navigate the internet in 2020, the privacy question looms large as is how you balance the convenience-privacy trade-off.

He believes his background in AI can help in a consumer-focused search tool. While Socher was light on details, preferring to wait until GA in a couple of months to share some more, he said he wants to differentiate from Google  by not relying on advertising and what you know about the user. He acknowledges that trust and accuracy elements could get tricky as social networks have found out. Socher hinted at some social sharing elements they plan to build into the search tool including allowing you to have your own custom you.com URL with your name to facilitate that sharing.

For now, if you’re interested, you can go to the website and sign up for early access.

Source: https://techcrunch.com/2020/12/08/former-salesforce-chief-scientist-announces-new-search-engine-to-take-on-google/